Wilder
Role
Creative Direction, Design, Full Brand Copy, and Brand Strategy
Client
Wilder at Windward
Industry
Multifamily Residential
Project type
Brand strategy and identity
Work completed at
Project overview
Typical is not in our vocabulary. That was the brief, and in the Georgia multifamily space, this was a big ask.
So the writing came before the drawing. The narrative set what Wilder believed, who it was for, and what it refused. the identity was built from there.
Wilder at Windward is for those who live by their own nature. Those who keep a little wild in the polish. Refined, never tamed.
