The Drydown Club
Role
Creative Direction, App Build, Brand Identity and Narrative, and Product Design
Client
Personal Project
Industry
Fragrance
Project type
Brand identity and app
Project overview
Not every idea makes it out of the notebook. Creatives don’t often get to build their own passion projects, but The Drydown Club was one that made it.
It’s a brand built around access: a world of fragrance that doesn’t exist without a network of people to share it with.
The goal was to be ruthless about simplicity, from the limited color palette to the typography.
