The MontClaire
Role
CREATIVE DIRECTION, BRAND STRATEGY, FULL BRAND NARRATIVE, AND VISUAL IDENTITY
Client
The MontClaire
Industry
Multifamily Residential
Project type
Brand strategy and identity
Work completed at
Project overview
The MontClaire is a seven-story residential building on Clairemont Mesa Boulevard in Kearny Mesa, steps from Convoy Street and a mile and a half from its sister property, Elowen. It has the same owner and a nearly identical amenity list. That left one question to answer: why this one?
The answer had to come from the brand. It started with the name. Claire comes from the French for clear and bright, and we read it as a glow that comes from within the home rather than something it borrows from the view.
Not afraid to take its time. Where the day lets go.
